Tools
Illustrator, Photoshop, Figma
Task
Research
Conception
Brand Design
Visual Identity
UI design
The Konrad Krieger Stiftung, a versatile foundation spanning Art and Culture, Science and Research, Youth Welfare, and Nature and Animal Protection, collaborated with Rhein-Waal University to launch a competition aimed at redefining its brand and visual identity. This case study delves into my involvement in this transformative initiative, presenting a proposal for the foundation's logo and visual representation. The objective was to harmoniously integrate the diverse purposes of the Stiftung into a cohesive and unified brand identity.
Armed with information and briefings, I began the design process by sketching out various ideas, with a primary focus on incorporating the initial letter of the organization. The concept revolved around the letter "K," representing Konrad Krieger.
Ideation sketches
The chosen direction emphasized a friendly and organic aesthetic, achieved by rounding the edges of the logo. The letter "K" became the focal point, symbolizing the foundation's identity. This approach aimed to create a visually inviting and approachable brand image.
Logo evolution
The logo's edges are intentionally rounded to give a sense of friendliness and organic appeal.
Smooth Corner
Color Palette: The color palette was thoughtfully selected to convey specific attributes:
Blue: Signifying trust and maturity, aligning with the foundation's diverse initiatives.
Orange: Adding vibrancy and energy to the palette, reflecting the dynamic nature of the Stiftung's pursuits
Grey: Introducing a classic touch to balance the vibrancy of blue and orange, ensuring visual equilibrium.
Color Palette
Typography:
"The Sans" typeface was strategically chosen to complement the logo mark. Its simplicity and clarity served to balance the abstract nature of the logo mark, creating a cohesive visual identity for Konrad Krieger Stiftung.
Typography
The final stage of the design process resulted in a well-balanced and impactful brand identity for the Konrad Krieger Stiftung. The final logo seamlessly integrates an abstract logo mark with a simple yet sophisticated typeface, representing the foundation's multifaceted nature. The carefully chosen colors evoke trust, energy, and a timeless appeal, reinforcing the Stiftung's commitment to various domains. This brand design aims to resonate with diverse audiences and effectively communicate the essence of Konrad Krieger Stiftung's mission across its wide-ranging initiatives.
Logo Construction
Broucher
Folder
Stationery
